ParkPlace was built under the belief that more often than not, the most effective solution is right in front of you. Joining the likes of Uber, Lyft, and Airbnb, ParkPlace’s innovative solution to the parking problem involves connecting people together. Instead of spending millions of dollars developing, building, and maintaining complex parking structures/facilities, why not capitalize on the untapped real estate already in place? Homes.
ParkPlace is a peer-to-peer marketplace where homeowners can rent out their real estate to drivers in need of parking. Homeowners can list their backyards, driveways, or any other form of extra parking spaces to users to book on the app.
To supplement our iOS app, I wanted to have a landing page that would be
able to explain how ParkPlace works and serve as a method for us to scout new
venues and locations to scale to. The website would also help in dissuading any
reservations potential users would have about ParkPlace.
Designed By: Ethan Glass, Julian Chan
Developed By: Julian Chan
Adobe After Effects (Home Screen Animation)
Adobe Photoshop (Digital Asset Creation/Modification)
HTML, CSS, JavaScript, Bootstrap, jQuery (Front End)
NodeJS (Back End)
Our beta test was located at Exposition Park during the Los Angeles Football Club
season, and intended to assist LAFC fans in pre-booking a parking space before home
games.
At the time, we had already recruited a few homeowners and on boarded them to our
platform, the next step was acquiring drivers. However, we didn’t just want to blindly go
out to an LAFC game and hand people a generic flyer to download our app. We wanted to
see the data, see the metrics for each marketing tactic we conducted.
ParkPlace was presented with a huge opportunity to provide parking for a
large tailgate event hosted by the Tampa Bay Buccaneers fan group “The Buccaholics.” However,
because we were only launched on iOS, we were faced with a huge dilemma, what do we do about the
Android users? A simple answer was to begin developing Android immediately. But there were still
bugs and additional features needed to pushed to our IOS app, and we didn’t have enough funding to
completely take on a new development project.
So in order to provide an alternative platform for Android users, I quickly
developed a website that would allow users to submit their vehicle information and location
preference, which would allow us to book their space for them. This ensured that ParkPlace was still
brokering the parking transaction.
Designed By: Julian Chan
Developed By: Julian Chan
HTML, CSS, JavaScript, Bootstrap, jQuery (Front End)
NodeJS w/ Nodemailer(Back End)
Through the course of our Beta Test, I found that our homeowners were having issues with the way
their spaces were being priced. At the time, ParkPlace had only allowed for hourly-rate parking
spaces. Because of this, our homeowners were afraid that they would lose out on potential revenue
due to some drivers staying in their parking space for a shorter period of time than others. This is
when we decided to include a flat-rate feature, allowing for a fixed price at a fixed time duration.
Ethan Glass (cofounder) and I designed the wireframes and created the new flat-rate feature user
flow to present to our development team. We had UX in mind the entire time.
I also developed the user flow behind our monthly rate feature. A model that set
ParkPlace a part from the majority of our competitors is our long-term model of providing parking
for schools. Student parking is a dilemma in the majority of schools around the United States, not
only are student parking permits absurdly expensive, but also more often than not the school doesn’t
have the supply to meet their demand for parking. ParkPlace would provide monthly parking spaces to
students enabling them with a cheaper, more convenient alternative to on-campus parking.