I. THE TASK
During an entrepreneurship boot camp, students were asked to divide into groups and develop an idea
into a business over the course of a week. At the end of the week, each team would pitch to a panel
of judges made up of serial entrepreneurs in a culminating competition mirroring Shark Tank.
My company was Taylor.
II. THE IDEA
Taylor is a peer-to-peer services app where users can post tasks for other users to complete in
exchange for compensation. The idea is simple. Don’t have time to do your laundry? Post it on Taylor
and someone in close proximity can complete it in exchange for payment.
The premise for Taylor came from our own experiences as college students. A lot of the time we are
swamped with work and can often get too overwhelmed to complete daily chores such as laundry,
cleaning our rooms, or even picking up food. Conversely, it’s always nice to earn a side income but
the time commitment can be too overbearing. Taylor strives to assist students by providing them an
opportunity to earn cash, and save time, all within their college communities.
III. COMPETITOR ANALYSIS
After extensive research on the current solutions in the market, we concluded that there was
definitely an opportunity for Taylor to succeed. Our product had enough innovation and
differentiation to set it above the rest. Some of Taylor’s competitors include Task Rabbit, Handy,
and Hello Alfred.
Here are some key takeaways from my research:
1) Accessibility
Competitors tend to require users to have a professional degree in order to complete tasks.
2) Not P2P
Competitors all typically center around connecting certified professionals to their users, rather than generating a peer to peer marketplace.
3) Small Scale Tasks
Competitors focus on large scale tasks such as assembling Ikea furniture leaving an untapped market for small scale tasks such as doing laundry.
4) Untapped Market
Competitors do not focus on Schools/Colleges. Taylor’s premise was to provide college students incentive to connect with other college students within their communities to complete daily errands.
IV. MARKET OPPORTUNITY
In order to gauge the interest in our product by the public and see if it would even be worth pursuing, we administered a survey to students around Occidental College. Our results showed that 90% of students feel like they don’t have time to complete errands, and 60% would complete daily tasks for other students if it meant they would be compensated.
*percentage of students who would complete tasks for cash
V. FINAL DELIVERABLES (1 WEEK)
In addition to projecting costs and revenues, crafting our go-to-market strategy, and conducting
competitive market research, I also designed Taylor’s wireframes and created a video illustrating
the user journey through Taylor that all assisted in our final pitch.
*This was my first hand at designing any type of product/wireframes. I deeply enjoyed the process
and the mentality of having to carefully curate user experience
[Click here for Pitch Deck]
Designed By: Julian Chan
Photoshop (Logos, Digital Assets)
After Effects (Video)
Canva (Pitch Deck)